As we are already in March 2017 I thought I would starts by going through all the different print methods available on promotional products today. It is extremely important at Over the Top Promotions that when one of our clients chooses a promotional product that we choose the best printing methods to highlights the logo on the branded product. For our clients we are lucky enough to work with we always make sure that every single promotional products highlights the logo the best possible way supported by the logo guidelines provided ( this is why your logo guidelines should always be supplied so we can cross reference with the colours chosen, backgrounds, size of logo and placement of logo).
This is probably one of our most popular methods of branding.
Pad printing is when you chose a certain colour which is usually done by a PMS colour (we always match the PMS colour to the logo guidelines provided by our clients), with pad printing this allows you to print up to 4 colours quite easily with a tight registration, however when pad printing the normal size available is approximately 7 cm x 7 cm and the product must be flat. So we use pad printing for things like ,promotional UBs, Promotional Pens, promotional powerbanks, promotional drink bottles and to be hones most plastic promotional products that are smaller will all be pad printed. If we print on metal a different ink must be used and then the product needs to baked or left to try to allow the ink to stick to the product. The pad itself is a square block made of silicon which gets pushed down into the products with the ink on it I have put a link below.
Be aware each colour will incur setup charge.
Screen printing is a method we use when printing ceramic mugs, promotional drink bottles and most clothing such as branded polo and t-shirts, branded umbrellas, branded nonwoven bags, branded nylon bags, Frisbees, and most larger promotional products.
All apparel is normally screen-printed especially if only one colour is been used, screen-printing will allow a larger branding space of approximately 25 cm times 25 cm. If you are screen-printing on a round products and the logo has a tight registration this process may not be available as most drink bottles and mugs are not perfectly round which will mean the registration will be off so in these circumstances the product may need to be pad printed on two sides with a number of setups. You were paragraph knew what.
Laser engraving is a process use on metal products and some wood products, so we always suggest all metal pens, USBs and metal drink bottles are laser engraved.
Laser engraving will only allow a space of approximately 5 cm x 3 cm when laser engraving a promotional product, so the brand area is quite small compared to some of the other processes, but when looking for a subtle finish this is the best option.
Here at Over the Top Promotions we always suggest laser engraving on pens and keyrings because you will find over time that a print may come off on a metal pen or keyring only because that pens are in a drawer with other metal pens and other metal can scratch it off and keys on a keyring can also scratch off the prints but some guidelines will not allow this so we will always pad print if we cannot laser engraved. New sentence in bossing. New sentence new sentence
Embroidery is the process of using thread onto garments, there are only a number of threads available so we will always match these colours as close as possible to the customers PMS colour.
Embroidery will allow a number of colours to be done at one time so only one setup will be charged however the cost of the embroidery is based on the of the size of the logo being used so it is commonly seen pricing will be done in stitch counts for example 4000 to 6000 stitch counts has a cost then 6000 to 10,000 has a higher cost, so the larger the logo the larger the cost, this is why a lot of the time it is cheaper to screen prints than embroidery on some products.Embroidery has a very long life and will never be removed.
Embossing is where we stamp into the products for example most of our notebooks we embossed or debossed, we can also add a foil to this when the logo is stamped in the products and will be silver or gold, otherwise the logo is pressed into the product with no colour.
Embossing will only work on products that will not melt and have a thickness to them and leather is the best use for this so all of our notebooks and compendiums we normally in boss.
Dye sublimation is when the product is completely died before it is assembled, so a lot of sporting club clothing is actually sublimated and then assembled, this will allow us to print right to the edge of the product with as many colours as you like as many logos as you like all over the garments.
You will find that sublimated garments are more expensive than standard polos but it enables the whole garment to be decorator’s sleeves fronts back sides which will probably make the overall costs lower than doing this locally, please Notes a polyester.
Digital transfer is when we print the artwork or logo on a special printer which is then transferred to the garments by heat, this process is used when the logo or image has a lot toning or many colours are used for example if you had a photo you would like printed onto a T-shirt this is the best method as screen-printing cannot achieve toning very well.
For our clients at Over the Top Promotions it is common that when they order a products we will give them different artworks to approve along with different quotes to approve to show them the options available because we understand all our clients do not understand the different print methods.
With so many print methods available now we always have to make sure we offer the best method that highlights the brand within the logo guidelines.
I hope this helps! But don’t worry we are always across is anyway and lm the first person to pull a job that l feel isn’t highlighting the logo, if l feel we can do it better or the logo isn’t within the guidelines .